Area of focus

Tasked with creating all design collaterals for Asia Cat Expo 2023 under a tight deadline, including booths, signage, and photo areas. The challenge was to work with an existing brand guide that was seen as too plain, and enhance it with minimal but impactful visuals—while staying true to the brand’s clean and simple style.

Solution

All key visuals were designed and delivered within a tight timeline, including booth panels, signboards, and photo frames. The brand guide was followed closely, with added subtle graphic elements to make the designs more eye-catching and engaging, helping the event space stand out while maintaining brand consistency.