Area of focus

The goal was to develop a luxurious black-tie event concept that reflected elegance and formality, while encompassing a cohesive visual identity across all event collaterals. This included the overall event look, decorations, table settings, and guest gifts—ensuring a seamless and elevated experience throughout.

Solution

The concept “25 Years of Illuminating Paths for Our Future Generations” was created to capture both the milestone and the forward-looking vision of the event. The design incorporated starry elements and glowing path visuals to symbolise guidance, hope, and inspiration. This theme was applied consistently across all touchpoints—from the event styling and stage design to the printed materials and curated table gifts—resulting in a sophisticated and memorable celebration. For the table gifts, keyrings were specially made using illustrations drawn by the children themselves, adding a warm and heartfelt touch that honoured both the spirit of the organisation and the young lives it supports.