Area of focus

The aim was to develop an interesting and dynamic social media grid layout and a set of collaterals that followed the existing brand guide. The focus was on enhancing visual engagement while maintaining brand consistency across all materials.

Solution

A unique social media grid was created, inspired by the flow of the Kinabatangan River and presented in a collage format combining text and illustrations. This approach added movement and personality to the layout. Collaterals were also designed to be simple yet visually appealing, aligning closely with the brand guidelines to ensure coherence across all platforms.