Alpha Fitness Product Catalogue 2024
A catalogue designed for a fitness equipment brand, showcasing various types of gym trainers. The layout highlights both the functional and aspirational sides of the products, combining technical details with a strong, motivational visual tone.
Area of focus
Layout design and visual direction for a commercial fitness equipment catalogue, highlighting a variety of fitness trainers. The focus was on creating a clean, structured layout that balanced product information with strong, motivational imagery.
Solution
Designed a clean and organised catalogue spread that balances bold lifestyle imagery with clear product information. The layout captures the energy of a gym environment while maintaining structure and readability. The final outcome presents the brand’s range in a cohesive, dynamic, and visually engaging way.
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      
          
          
        
      CLIENT — Alpha Fitness
2024
AGENCY — Freelance
ROLE — Designer
SCOPE — Publication | Print |